A website not only helps small businesses promote and sell their products and services, but it also allows them to distinguish themselves from their competitors, especially for customers who rely heavily on the Internet to learn everything about a company
The overriding reason for anyone to think of establishing a MSME unit can be summarised in one word - opportunity. An opportunity to provide a product or service, which can generate sufficient surplus. This is all the more true if one is a believer in the maxim, "Small is Beautiful". |
However, ideas need to be filtered through a multi-layer sieve. This model is shown in the following flow: |
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Making a Product Choice |
In a project conceptualisation stage while making a product choice following factors are related to product need to be considered: |
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Some other factors that one should consider while finalising the product choice are: |
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Market information is also important for product selection. Products, which are likely to have a number of players in the market, are best avoided. Some such products in the recent past have been plastic footwear, audio cassettes, disposable gloves and bulk drugs. |
In case the entrepreneur is looking for a product, which has export potential, the following additional questions need to be asked: |
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The website development of export-product portfolio can be done by considering 4 parameters viz. |
- External demand conditions |
Analysis can be conducted using this four dimensional model. The obvious choice is a product which scores a high rating on first two parameters and low rating on last two parameters. |
EXIM (Export Import Bank of India) Bank has also developed an excellent model to conduct the export-product portfolio analysis based on three parameters viz. |
- Supply Capability In Product Group |
This analysis gives rise to product groups with high potential or low potential. |
With regard to special packaging requirements one has to be careful about laws of the country one is exporting to. For instance, while exporting to Australia, wooden-packaging cannot be done. |
Product adaptations for country's specific needs look into things like whether voltage supply is 220V or 110V for electric appliances and for automobiles whether left-hand drive or right-hand drive is appropriate. |
It has now become important to understand the implications of the various agreements which form part of . |
Once the product is finalised, choices of process technology emerge. |
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Web Services for Small and Medium Sized Businesses
A good website has great content, is regularly updated, intuitive, easy to use, and, ideally, has a good visitor-customer conversion rate. However, many businesses struggle to build and maintain a successful website, because they lack the knowledge required. A website not only helps small businesses promote and sell their products and services, but it also allows them to distinguish themselves from their competitors, especially for customers who rely heavily on the Internet to learn everything about a company.
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